Green Monday

TIME FOR CHANGE

Hong Kong has the second highest carbon footprint per capita of any country in the world. Much of this comes from the production and transportation of imported goods - including livestock - while only 17% is from domestic activities.

What’s more, beef consumption per capita in Hong Kong is one of the highest in the world. It is almost double the rate of beef consumption in the EU and seven times as much as Mainland China.¹

Something needs to be done.

Giving up meat just one day per week is an easy and effective way for you to make a difference. It doesn’t require a big lifestyle change or a huge time commitment.

If everyone in Hong Kong gives up meat one day a week, it would be like taking 86,000 cars off the road.

Together we can start to reverse the harm we are causing the environment, our health, and our future.

¹ WWF Hong Kong Ecological Footprint Report 2010

THINK BIG

We’re not in this alone. Green Monday is part of a global Meatless Monday movement that has already succeeded in slowing down meat sales worldwide. From Brazil to Slovenia to Malaysia, there are over 20 campaigns around the world that have joined together to promote meat-free Mondays.

WHY MONDAY?

"Monday" is a good entry point to start shifting to the green habit, it's easy to remember. Around the world, there is Meatless Monday also promoting an easy and tangible way for people to reduce their carbon footprint without asking them to change their lifestyle completely. In Hong Kong, after heavy-eating weekends, Monday is chosen as a welcome change of minds and bodies. In the beginning of the workweek, when intentions, plans and expectations are set, Green Monday symbolized a wholesome start.

SIGNIFICANCE OF STARTING A GREEN DIET

Hong Kong has the second highest carbon footprint per capita of any country in the world. By giving up meat for just one day per week, a person can reduce his or her carbon emissions by 28.5%. While target to first introduce Green lifestyle with green diet, a number of health benefits are associated with Green Monday.

NON-PROFIT SOCIAL ENTERPRISE - DOUBLE BOTTOM LINE

Green Monday is a unique open platform to enable public adopting green lifestyle with the collaborative effort among sectors, like corporate and restaurant chains. To tailor made our mission to the Hong Kong population, varies of industries are targeted to maintain convenient and comprehensive options for baby steps to go green.

Apart from green mission, sustainability is achieved by generating support from local celebrities, partner with local main stream restaurants to create Green Monday menus, and host a series of high profile events, brainstormed ideas include a series of green seminars, celebrities dinner parties and mini-green entertainments in Hong Kong for public engagements.